First things first. We learn about your project, your firm, and the big ideas behind the design. We talk about who we should interview and what we should capture. Then we establish the audience and how to connect with them. (website, social, blogs, etc…)

From there, we write a script to tell the story behind the project, with a beginning, middle and end. We define the main talking points, the voices and the imagery needed. We find the “why” behind the design to show how the design can impact the community. Then we make a shot-list, plan the schedule, and establish the editing timeline.

The fun part! Usually a 1-4 day shoot with a crew of 2-4 people. We travel the day before and scout the locations and lighting. Then we film the interviews and the project…we get drone shots, time-lapses, B-roll of the neighborhood and shoot still photos if needed. We always capture dusk light and make sure to get everything we need for editing.

By following our script we know what to expect with the editing. We use music to create emotion and we use color to create the mood. This is where we establish the “feel” of the film through the placement of the sound-bytes and images. We produce a rough cut in 2-4 weeks for client review and feedback. Then we make changes, and create a 1min square instagram version (thatʼs standard on every project. )

A great video is only great when the right people see it. We use our contacts in the Architecture/Development community to help get the video to the right people. Our videos are commonly used in meetings and lectures, posted on websites, formatted for awards submittals and shared on Arch Daily, Architecture Record, Dwell and screened at the film festivals world wide.